When you write a product review for a client’s affiliate site, you need to do away with the soft sell part. Instead you focus on the benefits. You have to appear credible to these affiliates and it’s important that they approve of what you write.
When we say, social media marketing, it’s a different story. Remember that the focus of marketers for using social media tools is primarily on branding. Sure, it may take a long time to happen but once its effects take on, you’ll realize how it’s worth the effort. Why should social media be part of your marketing mix of methods. One it’s because it’s a trend that has great significance to creating an image for your company. In the same way, you have to produce content that fits the scenario created by social media marketing tools.
Blogging and video marketing still demands write-ups to back them up. When you produce a product video and post it in YouTube, it will entail two things, for you to market the video and market the product that’s on the video. In this case, submitting articles to ezine and other article directory sites will do the job of informing your targeted audience about your product and showing them your video through a link on the resource box.
I’ve been told by a former boss that there’ll be a time when articles and writing will be wiped out in the world of Internet marketing because of the domination of article spinners. I’d like to get back to that dumb ass boss that by the word “spinning” it means somebody has to come up with original articles to spin.
A marketer can’t do anythign without copy, no matter how many syndicated contents will he be getting from all the article sites. He’s limp without doing copy. Tha’s the same thing with social media marketing.
You can’t do blogs, even hub pages and squiddoo lenses without the right copy for so long. Have you ever heard of a web site that prospered without any great content provider?
